Tag Heuer and Jo Siffert’s first cooperative relations, as well as support for Steve McQueen opened a new chapter in the brand endorsement star. Has been the brand to gain a foothold in the racing industry Heuer, in 1985 and changed its name to TAG Heuer, include a number of unique racing idols, including Jacky Ickx, Clay Regazzoni, Niki Lauda, Gilles Villeneuve, Alain Prost and Ayrton Senna. At the same time, it adopted with Burt Reynolds, Jack Lemmon and Charlton Heston enhanced co-operation of those movie stars with the Hollywood connection.
TAG Heuer then moved into the wider sports community, and with six Grand Slam tennis champion Boris Becker Boris Becker and Olympic track and field superstar Carl Lewis Carl Lewis, who signed up.
Into the 21st century, TAG Heuer TAG Heuer has creatively combined the sports and entertainment industry stars of them have Hollywood star Uma Thurman Uma Thurman, Brad Pitt Brad Pitt and Leonardo DiCaprio Leonardo DiCaprio Bollywood idol Shah Rukh Khan, teenage beauty Maria Sharapova Maria Sharapova tennis, golf legend Tiger Woods Tiger Woods as well as the famous Formula One world champion Lewis Hamilton Lewis Hamilton, Kimi Raïkkönen Kimi Raikkonen and Sebastian Vettel Sebastian Vettel.
40 years later, because it has the superior design and craftsmanship as well as the tireless pursuit of an unprecedented strong lineup of sports and entertainment stars, Monaco and the TAG Heuer TAG Heuer’s legendary voice continued. Any other luxury brand has never been a gathering with such a high prestige, qualifications and charismatic combination of world-class elite. Racing idol Ayrton Senna, Alain Prost, Juan Manuel Fangio, Jo Siffert, and Steve McQueen on behalf of the TAG Heuer glorious past. The Lewis Hamilton Lewis Hamilton, Tiger Woods Tiger Woods, Maria Sharapova Maria Sharapova, Jeff Gordon, Kimi Räikkönen Kimi Raikkonen Sebastian Vettel Sebastian Vettel and Shah Rukh Khan beckons to a beautiful brand the future.
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