Guide language: Rolex International Convention Center in Beijing, Financial Street held a week-long story of the activities of the brand Rolex, Rolex Crown on the spire of the five are different themes into exhibition halls. Five themes include: the classic tradition, outstanding performance, Oyster-style experience, appreciation of the table Gallery, achievements partner.

Rolex on October 28 to November 3 at the heart of the capital, the Beijing Financial Street financial district West International Conference Center, and distinguished guests to share stories of the Rolex brand touches people’s hearts.

Rolex - Crown Eternity (venue appearance)

Rolex - Crown Eternity (venue appearance)

Rolex - Crown Eternity (Front Desk)

Rolex - Crown Eternity (Front Desk)

In nearly a week of activities, the conference center will be a new look into bloom endless Nightlife Rolex world. Rolex presents the brand in the important value here, while attending guests will also provide comfort Qieyi viewing environment.
Rolex - Crown Eternity (Welcome Hall)

Rolex - Crown Eternity (Welcome Hall)

Rolex - Crown Eternity (entrance)

Rolex - Crown Eternity (entrance)

By Rolex green decorated conference center, reminiscent of the global headquarters in Geneva, Switzerland, Rolex huge glass curtain wall, they have also sparked the first of the only waterproof watch – the Rolex Oyster watch, explore the oceans of the world when the memories. Rolex will be held here since the creation of the first brand exhibition, arranged on the reference to the brand identity, representing the outstanding elements. Venues in the giant golden crown architecture, not only a vivid picture, but also with the highly-regarded brand image to each other.
Rolex - the eternal crown (the Rolex crown-type in the central hall - front)

Rolex - the eternal crown (the Rolex crown-type in the central hall - front)

Rolex - the eternal crown (the Rolex crown-type in the central hall - side)

Rolex - the eternal crown (the Rolex crown-type in the central hall - side)

Rolex – the eternal crown is a rich multi-media elements of the brand experience, field full of plasma screen animation used to display interactive multi-touch screen, 330-degree video projection and so on, will lead guests from the watch making Behind the scenes live, step by step insight into the field has not yet been revealed. Chinese piano genius Yundi Li, as well as the Swiss tennis star Roger – Roger Federer Rolex brands such as voice, will be three-dimensional image onto a way to YR eyes.
Rolex - the eternal crown (the Rolex Achievement Palace Pavilion)

Rolex - the eternal crown (the Rolex Achievement Palace Pavilion)

Entered in order to reproduce the Geneva headquarters building for the design ideas of the glass atrium, marking the formal opening of exploration Rolex. Here is the reception area, but also the starting point to the Crown. Gorgeous hall furniture, smooth flawless marble floors, around style lighting, Rolex water glass appearance, as well as special as the moat-style furnishings, everywhere reflecting the Rolex building aesthetics, as well as the Rolex symbol of the global headquarters of the design and elegant temperament, but also interpretation of the global number of branches and points of sale shared luxury style.
Rolex - the eternal crown (the Rolex Achievement Palace Pavilion)

Rolex - the eternal crown (the Rolex Achievement Palace Pavilion)

Rolex crown spire on the five, all different topics into exhibition halls. Five themes include: the classic tradition, outstanding performance, Oyster-style experience, appreciation of the table Gallery, achievements partner. The Rolex achievements exhibition hall, is located leading to the Rolex – the only way the eternal crown. Exhibition, guests will be completely immersed in the history of the Rolex tradition, core values, innovation and invention, the flagship timepiece, light and shadow show, partnerships, and charitable activities inside. This is enough to reflect the distinctive Rolex more than a century, the status of the brand spirit and be proud of.